✔ We secure media attention for our clients and events from the local to international levels
✔ We leverage our relationships with multiple media contacts worldwide in TV, radio, print and online to drive media attention to your product or service
✔ We increase brand awareness for our clients and partners to millions of audiences through print, broadcast, and online media Social Media
✔ We build an authentic and consistent branding on all SM platforms
✔ We increase followers through consistent outreach and paid ads targeting specific audiences
✔ We increase followed engagement through authentic and meaningful content in your authentic “voice” Branding
✔ We determine who your best audiences are for your product, service or creation
✔ We develop an authentic brand concept that tailors to your targeted audience(s)
✔ We design your new logo and/or website (including bios) with the new brand concept
PR Campaign Description
Overall PR campaign objectives:
★ increase awareness and visibility of your brand and music.
★ increase your credibility as an artist through garnering quality features, reviews and editorials about your music in mid to high-tier (regional to national) media. Initial term: 4-6 months minimum (can continue month-to-month thereafter)
➔ We identify the audiences that are interested in your music. Then we target specific media outlets based on those audiences.
➔ We consider all story angles and plan a roll-out schedule of the specific story angles that we would like the media to focus on throughout the campaign.
➔ We create and disseminate press releases and pitches tailored to each media contact.
➔ After the first month of PR after press has built, we provide written reports emailed to you every other Friday. Reports include media outlets we are pitching, what press coverage is pending, who has passed on coverage and what press we have secured
Social Media Campaign description
Your SM campaign objectives include:
★ Increasing followers across your Facebook, Instagram and/or Twitter pages
★ Increasing video views
★ Increasing followed engagement across all your social media platforms Term: Month to month We propose a two-pronged approach to increasing followers:
1. Organic content
→ We create organic content to post on your social media is in your authentic voice and unique to your brand and product;
→ We periodically update the branding (“skin”) on your pages to promote the current product or music release, current success, achievement, milestone, event, etc.
2. Paid posts
→ We administer the creation and execution of
> paid FB and IG ads (to increase page likes)
> boosted posts (to increase engagement)
> Google adwords (to increase YT views)
Social Media Tactics
We work with you to determine specific goals and a strategy to attain certain numbers of meaningful fans across your social media platforms. Your assigned Social Media Manager will work closely with you to determine your “voice” and style of communicating with your fans. Your SM campaign tactics will include:
❖ Social media verification
○ We submit for account verification on Facebook, Instagram, Youtube, and/or Spotify (must have a minimum number of followers)
❖ Strategy and Content Scheduling
○ Based on the questionnaire and the goals of the campaign, we’ll customize a Twitter, Facebook and/or Instagram content schedule (that you approve) to keep your social media content flowing and robust.
○ We craft posts that align with your brand and personal voice.
○ We help develop ideas for original and branded content, including photos and videos that would inspire higher engagement.
○ You approve the schedule and all content prior to execution.
Your SM campaign tactics will also include:
❖ Marketing plan
○ We develop a schedule of paid ads tailored to your goals, including
■ Promoted or “boosted” posts (to increase engagement)
■ Promoted pages (to increase followers)
■ Promoted events (to increase ticket sales)
■ Google adwords (to increase YT views)
○ Based on info from your branding survey, we’ll reach out to brands that fit your aesthetic to seek out possible co-promotional or ambassadorship opportunities
❖ Video content creation
○ We can create strong video content for you, including hiring a videographer, creative direction and/or editing. (SEPARATE FEES, depend on location and scale)
❖ Graphic Design
○ Graphic creation for social banners and visual content (SEPARATE FEE)
○ You’ll receive monthly SM reports showing the performance of your boosted posts or ads, including engagement, impressions and geographic reach.